Why Site Optimizer changes don't appear in my site?

Why don't I see the changes on my website?

If you've added the Site Optimizer script but can't find the changes anywhere — you're not doing anything wrong. This is expected behavior.

Why this happens

Site Optimizer works differently from most tools. Instead of editing your website's files or dashboard, it applies changes directly in the browser — the moment someone visits your page.

This means:

• ✅ Your visitors see the optimized titles, descriptions, and tags

• ✅ Google and other search engines see the optimizations

• ❌ Your WordPress dashboard, Wix editor, Squarespace panel (or wherever you manage your site) will not show the changes

Your original content is never modified. The script quietly layers the improvements on top, in real time.

How to confirm the optimizations are actually working

There are two easy ways to test this.

Method 1: Check a meta title update

1. In Site Optimizer, find a page with a suggested meta title and note what the suggestion is

2. Open that page in your browser

3. Check the current title — it appears in the browser tab at the top

4. Go back to Site Optimizer and click Apply on the meta title suggestion

5. Return to your browser and press Ctrl+Shift+R (Windows) or Cmd+Shift+R (Mac) to hard refresh the page

6. The browser tab should now show the new optimized title ✅

Method 2: Check an internal link update

1. Open a page from your website in your browser and confirm there's no internal link in the content

2. Go back to Site Optimizer and apply an internal link suggestion for that page

3. Hard refresh the page with Ctrl+Shift+R (Windows) or Cmd+Shift+R (Mac)

4. The internal link should now appear in the page content ✅