Overview

AI Mentions turns the sources cited in your Brand Monitor's AI answers into a ranked publisher outreach queue. It helps you find pages where other brands appear but yours is missing, understand why each publisher may be worth contacting, and track outreach from a new lead to a secured mention.

AI Mentions runs automatically after newly completed prompt runs. You do not need to start a separate analysis.

Before you start

You need a Brand Monitor with at least one prompt and a completed prompt run. Responses created before AI Mentions was released are not analyzed retroactively, so run your prompts again if the queue is empty.

An opportunity can only be created when an AI answer includes a cited source that can be verified for outreach.

Open AI Mentions

1. Open your dashboard and select the Brand Monitor you want to work with.

2. Select the AI Mentions tab.

3. Choose Outreach queue to review publishers or Prompt insights to review questions where your brand is absent or outranked.

Work through the outreach queue

The queue groups related cited pages under each publisher. By default, it focuses on verified opportunities where your brand is missing.

Each row summarizes:

• The publisher and its cited pages

• Whether your brand is missing, already mentioned, or needs review

• Outreach fit and supporting evidence

• The AI models and prompts that cited the publisher

• The recommended next step

Use the search box to find a publisher or page. You can focus the queue on Missing brand, All opportunities, Existing mentions, or Needs review.

Open Filters to narrow results by source type, AI model, pipeline stage, or outreach fit. Sort by Best opportunity, Mention gaps first, Best outreach fit, AI influence, or Most citations.

Review a publisher

Select a publisher to inspect the full opportunity. The review includes:

• Opportunity score, outreach fit, and AI reach

• Why the publisher ranks

• A suggested outreach angle

• Prompts that produced the evidence

• Every related cited page and its AI citation evidence

• Other brands found on those pages

When a verified email address is available, choose Email publisher. If a verified contact page was found, use the contact action shown. If no contact route could be verified, choose Open source page and review the site manually.

Use Prompt Insights

Open Prompt insights to see questions where your brand is absent or outranked in completed AI answers. Each insight shows its priority, intent, competitors mentioned instead, and the number of matching publisher opportunities.

Choose View opportunities to filter the outreach queue to publishers cited for that prompt.

Track outreach progress

Set each publisher's pipeline stage as you work:

• New lead — Not reviewed yet

• Shortlisted — Worth pursuing

• Contacted — Outreach sent

• In discussion — The publisher has responded

• Mention secured — Your inclusion is confirmed

• Not a fit — The opportunity is not suitable

Keeping stages current makes it easier to filter the queue and focus on the next action.

If no opportunities appear

1. Confirm that your Brand Monitor contains prompts.

2. Run the prompts and wait for the answers to complete.

3. Check that the answers contain cited sources.

4. Allow the automatic source analysis to finish.

5. If you are using older prompt responses, run the prompts again.

A completed answer may still produce no opportunity if it has no cited source or the source cannot be verified for outreach. If the latest source update fails, existing opportunities remain available while you try another prompt run.

Best practices

• Start with strong-fit publishers where your brand is missing and relevant competitors already appear.

• Review every cited page before contacting the publisher.

• Personalize the suggested angle using the page's audience and context.

• Treat rankings as prioritization guidance, not a promise of placement.

• Update pipeline stages after every outreach action.