Chat with your project

Use Chat next to Browse to ask about SEO, Search Console, AutoBlog, and backlinks — or connect ChatGPT and Claude with the same tools.

Written By Afonso Carvalho

Last updated About 2 hours ago

Overview

Chat is an in-dashboard assistant for the current project. Ask about SEO, Google Search Console, AutoBlog, backlinks, and publishing in plain language — without leaving the dashboard.

It uses the same Arvow MCP tools that ChatGPT and Claude get when they connect to your organization MCP server. In-app chat and “use Arvow from AI tools” are one product.

📘 On your first visit you’ll see a short New spotlight introducing Chat. Click Got it to dismiss it.

How to open Chat

  1. Open a project in Arvow (Chat is scoped to the project you’re in).

  2. In the left sidebar, select Chat (next to Browse).

  3. On What can I help with?, type in Ask about this project, or pick a starter card:

    • SEO research — domain metrics, ranking keywords, and competitors

    • Search Console — top queries from the last 28 days

    • AutoBlog — scheduled and unscheduled articles

    • Backlinks — latest links and anything to follow up

  4. Press Enter or Send (Shift+Enter for a new line). Messages can be up to 4000 characters.

👍 You don’t need an API key to use Chat inside Arvow. Connecting ChatGPT or Claude is optional — see below.

Managing conversations

  • Continue in the same thread, or click New chat.

  • History is grouped under Today, Yesterday, Previous 7 days, and Older.

  • On a conversation row, open Chat actions to Rename or Delete.

  • Available tools opens the public tool catalog. Tooltip: SEO, Search Console, AutoBlog, and more.

What you can ask

SEO & research

  • Keyword metrics (volume, difficulty, CPC, intent)

  • Keyword ideas, related terms, and suggestions

  • Live search results, competitors, and keyword gaps

  • Domain overview and ranking keywords

  • Backlink overview for a domain

AutoBlog

  • See scheduled and unscheduled articles

  • Schedule, reschedule, or cancel one-off AutoBlog items

  • Create article batches when you explicitly ask

⚠️ Chat manages one-off AutoBlog calendar items. Recurring automations are still set up in AutoBlog itself.

Google Search Console (if connected to the project)

  • Connection status, top queries, clicks, impressions, CTR, and position

  • Inspect a URL or list sitemaps (read-only — Chat does not submit URLs for indexing)

Backlinks & publishing

  • List received / Automatic Backlinks

  • Suggest internal links for article text (uses credits)

  • Publish to a connected CMS when you clearly ask (WordPress, Shopify, Ghost, Webflow, Wix, Blogger, Framer, GoHighLevel, Zapier, webhooks, and others)

📘 Chatting itself is free. Some tools spend credits — SEO research is typically 1–3 credits per lookup, internal-link analysis is 10 credits, and creating articles uses the usual article credits (for example, 15 for a standard article).

Example prompts

  • “Give me an SEO overview of this project's website: domain metrics, top ranking keywords, and main competitors.”

  • “Check Search Console for this project and summarize the top queries from the last 28 days.”

  • “Show my AutoBlog schedule and anything that still needs to be scheduled.”

  • “List the latest backlinks this project has received and call out anything I should follow up on.”

Connect ChatGPT or Claude (optional)

From the Chat sidebar footer, click Connect ChatGPT/Claude to open your organization MCP page. From there you can connect the same tools outside the dashboard.

  1. Open Chat in your project.

  2. Click Connect ChatGPT/Claude.

  3. Or go to Organization → MCP (under Developer), copy your MCP URL and API key, and add Arvow as a connector in your AI tool.

→ Full setup guide: MCP Server

FAQs

Q: Is Chat different from the AI Assistant in the article editor?
Yes. The AI Assistant edits a single article inside the SEO Editor. Project Chat can research, manage AutoBlog one-offs, check Search Console, review backlinks, and publish across the project.

Q: Do I need a special plan?
You can open Chat in any project. Connecting ChatGPT/Claude via the organization MCP server (and using the public API) unlocks on Solo, Business, and Ultimate. Only the organization owner can manage the shared API key.

Q: Why can’t Chat see my Search Console data?
Connect Google Search Console to the project first. Chat can only use data Arvow already has access to.

Q: Can Chat publish to my website?
Yes, when you clearly ask and a destination is already connected. Publishing from Chat uses the same publication history as the dashboard.

Q: Where do I set up ChatGPT or Claude?
Use Connect ChatGPT/Claude in the Chat sidebar, or follow the MCP Server guide.