MCP Server

Watch our step by step video on how to connect Arvow to Claude:

Overview

Arvow's MCP server lets you use Arvow directly from a chat with Claude (or other AI assistants like Claude Code and ChatGPT Codex). Once connected, you can list your projects, create AutoBlogs, generate article batches, run keyword research, and check your Google Search Console data — just by asking in plain language.

Setting up the connection

1. Get your Arvow MCP URL

1. In Arvow, click My Account → My Organization.

2. Open the MCP tab.

3. Copy the MCP server URL shown on this page.

2. Get your Arvow API key

1. In Arvow, go to My Organization → API (or click the API page link on the MCP tab).

2. Copy your API key.

3. Add the connector in Claude

1. Open Claude and go to Settings → Connectors.

2. Click Browse all connectors, then click Add.

3. Fill in:

   • Name: Arvow

   • URL: paste the MCP server URL from step 1.

4. Under authentication, choose No sign in.

5. Open the Advanced options and go to Request headers → Add header.

   • Header name: x-api-key

   • Value: paste your Arvow API key from step 2.

6. Click Add to finish.

4. Set permissions (optional)

After connecting, you can choose how Claude handles actions on your Arvow account:

• Always allow: Claude runs actions without asking.

• Ask before each action: Claude asks for your approval before doing anything (recommended if you want to review changes first).

Using Arvow inside Claude

1. Start a new chat in Claude.

2. Open the connectors menu and check that Arvow is turned on.

3. Start asking Claude to do things in Arvow.

What you can ask Claude to do

AutoBlog & projects

• List your AutoBlogs or projects

• Create a new AutoBlog

• Create a batch of articles

• See the backlinks your project has earned

Google Search Console (if connected in Arvow)

• Check clicks, impressions, click-through rate, and position for your pages

• Inspect a specific URL

SEO research

• See organic keywords, traffic, and backlink totals for any domain

• Get volume, CPC, difficulty, and search intent for a list of keywords

• Get keyword ideas from a seed term

Example

Here's a real workflow from a single chat message:

Get me keyword ideas for the arvow.com project, filtered by volume. Then create an AutoBlog with those keywords that starts tomorrow.

Claude will:

1. Return a list of keywords with volume, keyword difficulty, and intent.

2. Before scheduling, ask whether you want to publish the articles to your website or generate only (save as drafts), and confirm the timing and time zone.

3. Create the AutoBlog. In this example, six articles were added to the calendar as drafts for the next day.

You can then open the AutoBlog in Arvow and see the scheduled articles on the calendar.

FAQs

Q: Do I need a paid Claude plan?
Connectors need to be available in your Claude account. Check Claude's plan details if you don't see the Connectors option.

Q: Can Claude make changes to my Arvow account?
Yes — it can create AutoBlogs, schedule articles, and more. If you'd rather review each action first, set the connector permissions to ask for approval instead of "Always allow."

Q: Can I use this with other AI tools?
Yes. Claude Code and ChatGPT Codex are supported using the configuration snippet on the MCP tab. Any tool that supports MCP servers should work the same way.

Q: Google Search Console questions aren't working. Why?
Make sure Google Search Console is connected to your project inside Arvow first. Claude can only read data that Arvow already has access to.

Q: What if my API key changes?
Edit the Arvow connector in Claude and update the x-api-key header value with the new key.